open_word} There's at least one reason LaVar Ball should be thanking Donald Trump this week. Apex Marketing Group president Eric Smallwood estimated that the Big Baller Brand has received about $13.2 million in free digital and TV advertising since Trump and Ball began trading barbs last Friday evening. Smallwood's sponsorship-evaluation firm came up with the estimate by tracking the number of references to the Big Baller Brand in the media over the past five days and measuring that against typical ad rates. "This back and forth with Donald Trump has extended the brand awareness outside of just sports," Smallwood told Yahoo Sports. Maybe Ball genuinely believed Trump exaggerated his role in helping the players avoid jail time and get home safely.
الخميس، 23 نوفمبر 2017
How valuable has LaVar Ball's feud with Donald Trump been for the Big Baller Brand?
collected by :Tod Hinery
open_word} There's at least one reason LaVar Ball should be thanking Donald Trump this week. Apex Marketing Group president Eric Smallwood estimated that the Big Baller Brand has received about $13.2 million in free digital and TV advertising since Trump and Ball began trading barbs last Friday evening. Smallwood's sponsorship-evaluation firm came up with the estimate by tracking the number of references to the Big Baller Brand in the media over the past five days and measuring that against typical ad rates. "This back and forth with Donald Trump has extended the brand awareness outside of just sports," Smallwood told Yahoo Sports. Maybe Ball genuinely believed Trump exaggerated his role in helping the players avoid jail time and get home safely.
open_word} There's at least one reason LaVar Ball should be thanking Donald Trump this week. Apex Marketing Group president Eric Smallwood estimated that the Big Baller Brand has received about $13.2 million in free digital and TV advertising since Trump and Ball began trading barbs last Friday evening. Smallwood's sponsorship-evaluation firm came up with the estimate by tracking the number of references to the Big Baller Brand in the media over the past five days and measuring that against typical ad rates. "This back and forth with Donald Trump has extended the brand awareness outside of just sports," Smallwood told Yahoo Sports. Maybe Ball genuinely believed Trump exaggerated his role in helping the players avoid jail time and get home safely.
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